Cheltenham Flower School
Cheltenham Flower School offer floral design workshops in Cheltenham and surrounding areas for individuals, groups, corporate events, hen parties, away-days and wellness retreats. Enabling participants to experience creativity and enjoy time away from the everyday without judgment, time pressures and immerse themselves in the wonder of flowers.
Scope of work
Brand identity, messaging, strategy, social graphics, gift voucher, sticker and tissue paper and workshop apron.
Brand tone
Warm, creative, inclusive, knowledgable.
The challenge
Sally had been running a successful floral design business for many years, but despite her experience and dedication, she struggled to attract higher-paying clients and secure partnerships with prestigious local venues and spa hotels for her workshops.
The solution
From our initial discussions we jointly decided that it was time for a name change, the old name was holding the business back. Together, we rebranded the business, and created a visual identity that aligned with her premium offerings. The transformation gave Sally the confidence to approach high-end venues and position her workshops as experience-driven events that appeal to clients who value craftsmanship, knowledge, and locally grown flowers.
client EXPERIENCEFrom the initial steps, through the discovery phase and the iteration of the design, Mechele didn’t just make it easy; she made it natural and intuitive. Far more than a logo creator, she is simply brilliant at encapsulating the ideas, the values, the sector and segment of a company and its target audience in a complete brand identity.