Creative resources to support you on your business journey.
THE BLOG
A collection of creative resources designed to inspire, engage and support you at every stage of your business journey.
What is branding and how can it benefit your business?
Branding is more than just a logo, colour palette, or catchy slogan, it’s the essence of your business. It’s how you express your vision, purpose, values, and personality as a company. In short, your brand is the story you tell and the experience you deliver to your customers at every touchpoint.
Five simple ways to attract new clients using ChatGPT
If you’re a female founder and you run a service or product based business, you’ve probably felt the constant pressure to market your business 24/7. Posting on endless social platforms, trying to out smart the ever changing algorithms and the constant pressure to be seen online. But what if there was an easier way to get discovered?
The top three tools I use to run my business
Running a business can be hard and some days I would do anything to make my work life easier! It has taken me a couple of years to fine tune my business processes (is anything ever perfect?) but I feel like I’m now at the stage where I can share my top three recommendations with you to help streamline your business.
Could it be time to rebrand your business?
If you have been putting off updating your logo or brand identity, you are not alone. Many business owners think rebranding is a daunting and expensive process, and that is completely understandable. But here is the truth: a rebrand does not have to be scary.
People don’t just buy flowers, they buy the emotions that they evoke
As humans we are driven by our feelings, we feel the need to purchase to satisfy our emotions. We make purchasing decisions based on how hungry we are, how sad or how happy we are, we buy feelings, not things!
Expand your brand colour palette with tints and shades
So, you have already chosen a few colours that reflect your business, but sometimes they just do not feel flexible enough. You want your branding to work across multiple platforms, such as your website, social media, and packaging, but adding completely new colours can feel confusing and inconsistent.
How to choose the perfect font combination for your business
Did you know that choosing the right font or combination of fonts can have a huge impact on how your brand is perceived? The fonts you use could even determine whether your ideal customer engages with your brand or decides that what you offer is not for them.
Five effective ways to create a stand out brand
The secret to creating a stand out brand? The truth is, there is no secret. Building a strong, memorable brand takes dedication, perseverance, and consistency. It requires understanding your audience, defining your unique value, and presenting your business in a way that resonates.