Five simple ways to attract new clients using ChatGPT
If you’re a female founder and you run a service or product based business, you’ve probably felt the constant pressure to market your business 24/7. Posting on endless social platforms, trying to out smart the ever changing algorithms and the constant pressure to be seen online. But what if there was an easier way to get discovered?
Enter ChatGPT.
Did you know that your potential customers are now using ChatGPT the same way they use Google, and asking for recommendations of businesses who can solve their problems. Imagine a potential client typing:
“Who’s the best graphic designer in Cirencester to support the launch of my new business?”
If your business isn’t showing up in these conversations, you’re missing out on qualified leads.
If you’ve set your business up correctly, ChatGPT will recommend you. It’s like digital word-of-mouth, only faster and more powerful. The question is: how do you make sure your name comes up top over your competitors?
I’ve put together five simple, practical steps you can implement today to make sure ChatGPT can find you and share your business with the people who are looking for you online today.
1. Set up and maintain your Google Business Profile
Think of your Google Business profile as your digital shopfront, when someone searches locally or when AI tools look for trustworthy data this is one of the first places they check.
Actionable steps:
Claim your listing: Go to Google Business Profile and set up or claim your profile.
Be specific: Add your business category (e.g., brand designer, graphic designer), your service area (Cirencester, Gloucestershire, Stroud), and a clear description of what you do (I help founders to increase the credibility, visibility and profitability of their business with brand strategy and value-driven brand design).
Keep it updated: Add your website, opening hours, images of your work, and client reviews. It is an important step and is key to staying visible.
Encourage reviews: Most importantly encourage happy clients to leave reviews of your services as this builds trust and gives ChatGPT more data to work with.
When ChatGPT searches for a “graphic designer in Cirencester,” it leans heavily on this kind of data to make recommendations.
2. Optimise your website with the SEO basics
SEO (search engine optimisation) isn’t as scary as it sounds. It’s really about making sure your website is easy to understand for both people and search tools like ChatGPT and Google.
Actionable steps:
Use keywords naturally: Sprinkle relevant keywords and phrases throughout your homepage, services page and blog posts, for example: “brand designer Cirencester”, “graphic designer Gloucestershire”, or “logo designer Stroud”.
Write clear headings: Use headings (H1, H2) that say what you do and where you do it. For example: “Creative brand and graphic design in Cirencester, Gloucestershire”.
Add Alt text to your images: Add short, descriptive text to your images (this also boosts accessibility).
Update regularly: Keep your site updated with regular blogs, case studies, and new service pages.
The clearer and more specific your content, the easier it is to connect with potential clients actively searching for the services you provide.
3. Blogging about what you do and who you do it for
Blogging is one of the most powerful (and often underused) ways to demonstrate your expertise and help AI tools match you with potential new customers. It allows you to share your knowledge while feeding AI search tools with content they can serve up when people ask a question about your sector, service or location.
Actionable steps:
Answer client questions: Write blog posts around things people ask you all the time. For example, “How to choose the right brand designer to support me with the rebrand of my business” or “What questions do I ask in my brand strategy session with a brand designer.”
Include your keywords: Naturally weave in your location and services, don’t force it, but don’t be shy about adding it to your marketing material either.
Show your process: Share behind-the-scenes posts and explain your unique process or your approach. This helps ChatGPT describe what makes you different and stand out.
Be consistent: Even one blog per month builds momentum, growing into a useful bank of content for both AI and your visitors.
Over time, your blog becomes a library of content that AI tools can reference when recommending you. Blogging is a great way to add extra searchable pages to your website while sharing your knowledge and expertise.
4. Share your story across multiple platforms
ChatGPT gathers information from all over the internet, that means your Instagram bio (now searchable by Google), LinkedIn profile, and even your online directories matter. If your story is consistent, it’s easier for AI to understand who you are and what you offer as a business.
Actionable steps:
Audit your profiles: Check your bios across all platforms. Do they clearly say what you do, who you work with and where you’re based?
Keep it consistent: Use a simple line everywhere, e.g., “I’m a brand and website designer working with female founders in Cirencester.”
Show personality: Share your values, mission, and why you do what you do. This helps AI (and humans) build a connect with you and your business.
Use visuals: Grab attentions by uploading images of your work, especially on Google Business, Instagram, and Pinterest.
When your message is consistent everywhere, ChatGPT has no doubt about recommending you and for customers to understand and trust your business.
5. Create relevant case studies and testimonials
Nothing builds trust faster than proof, by sharing your client work you not only reassure potential customers, but it also gives ChatGPT detailed examples of how you help people with a specific problem.
Actionable steps:
Pick your favourite projects: Write short case studies including the client’s challenge, what you did, and the final result, including images.
Add your location to portfolios: For example, “A recently completed rebrand for a wellness brand based in Cirencester.”
Publish them everywhere: Put these case studies on your website, blog, and all of your social accounts, repurpose the graphics and create Instagram reels and stories.
Highlight reviews: Ask clients to share testimonials that they can publish on your Google Business profile and share to your website.
Your case studies and testimonials give your brand personality, and AI loves repeating content and detail.
Attracting new clients doesn’t have to mean endless hours spent on social media. By setting up your Google Business profile, optimising your website with SEO basics, blogging, keeping your story consistent, and sharing testimonials, you’ll create a strong online presence for AI and Google to draw from.
That means, next time someone asks ChatGPT: “Who’s the best (add your specialism) in (add your location)?” your name pops up in top spot.
Remember, ChatGPT doesn’t automatically know you exist, so take one step this week to make your business searchable by potential new customers.
Thanks for reading, if you found this blog post useful please consider sharing ～ Mechele
If you’re ready to refine your brand and make it work harder for you, let’s chat. Love learning about branding, colour, and design magic? Join my newsletter for fresh insights and inspiration!
