Create a bold brand that stands out among the current market for its unique products and fresh approach to business. The new brand needed to attract younger shoppers who value handcrafted, sustainable products but also care about the wider environment.

The typographic logo utilises a bold bespoke mark, where the G has been created to ‘hug’ itself and consciously squeezed into small spaces to play on the meaning of the word ‘snug’. The bespoke knitted pattern has been created using the tail of the letter G and extends the brand usage when paired with the natural colour palette to create a modern playful brand.

Organic, unique, warm and playful.