Five Valleys Hamper Co
A Cotswold based business curating luxury, hand packaged hampers filled with artisan food and drink from independent local producers. The brief was to create a brand that resonates with customers who value craftsmanship, sustainability and supporting local businesses. The visual identity needed to feel premium yet warm and authentic, reflecting both the quality of the products and the people behind them.
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The brand needed to champion craft over convenience and community over mass production, honouring the care, skill and human connection behind every product. It also had to work as a flexible design system, capable of supporting a growing number of hampers, each with its own character, while remaining cohesive, recognisable and premium.
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A flexible brand system, centred around a core hamper design that could be easily adapted across a range of sub-brand hampers by introducing bespoke elements such as flyers and illustrations. The identity is luxe yet warm and minimal, combining refined typography, an earthy colour palette and a considered graphic device inspired by the Stroud Valley. This creates a consistent and instantly recognisable brand, while allowing variation and personality to shine through across the range.
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Luxe, artisan, considered, natural, thoughtful.
Brand identity/strategy
Hamper box packaging design
Sub-brand illustrations
Hamper information cards
Sticker/tissue paper
Social graphics
Website homepage
Merchandise
Creative services
client EXPERIENCE“Mechele crafted a beautiful, thoughtful brand with so much care, attention and individuality. I refer to her creative deck daily as I prepare to launch and her creative advice has been invaluable.”