Expand your brand colour palette with tints and shades
So let’s say you have already picked a couple of colours that reflect your business, but you find that they just don’t stretch far enough!
But you also know that by adding in new colours at this point will just confuse you more! Well let me introduce you to tints and shades. So, in their simplest form a tint is a mixture of a colour with white, which makes the original colour lighter. While a shade is a mixture of a colour with black, which makes the original colour darker.
My top tip
I have a simple technique that will instantly make your brand palette more versatile and work harder for you.
First, start with your original colour then pick tints in equal increments from 100% working your way down until you get to your lightest shade around 10%. Alternatively use this technique and add black in equal increments to create shades of your original colours.
Both of these techniques can be achieved using the software you already have on your computer, no special software needed.
Voilà, you've created a whole new selection of on brand colours using your original colours as a base.
Thanks for reading, if you found this blog post useful please share. ～ Mechele
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